Let’s prep for

your legacy

together.

Russell Cruz

Life Licensed Advisor

Let’s prep for

your legacy

together.

Russell Cruz

Life Licensed Advisor

Become Financially Ready

Savings & Growth

Combine the power of saving and insurance retirement planning strategies, to grow your wealth exponentially, and enjoy financial freedom.

Life Insurance

From Universal Life, Whole Life, to Term—Don't be afraid. Life Insurance doesn't have to be difficult. I can walk you through the difference between them. We can discuss how much coverage you need and how you and your loved ones can both benefit!

Other Services

Whether it’s Travel, Critical Illness Insurance, or Children’s Education Plan, I can walk you through a full line of personal insurance & registered retirement and tax-free savings accounts that may suit your needs!

Business Protection

Shield your company's growth and financial well-being in the event of business interruption or need for operational support.

Disability Insurance

Secure income protection in the event of disability, and physical limitation to work.

Final Expense Insurance

Pre-plan your final expense costs and give your family the financial support they need in their most vulnerable hour.

Become Financially Ready

Savings & Growth

Combine the power of saving and insurance retirement planning strategies, to grow your wealth exponentially, and enjoy financial freedom.

Life Insurance

From Universal Life, Whole Life, to Term—Don't be afraid. Life Insurance doesn't have to be difficult. I can walk you through the difference between them. We can discuss how much coverage you need and how you and your loved ones can both benefit!

Other Services

Whether it’s Travel, Critical Illness Insurance, or Children’s Education Plan, I can walk you through a full line of personal insurance & registered retirement and tax-free savings accounts that may suit your needs!

Business Protection

Shield your company's growth and financial well-being in the event of business interruption or need for operational support.

Disability Insurance

Secure income protection in the event of disability, and physical limitation to work.

Final Expense Insurance

Pre-plan your final expense costs and give your family the financial support they need in their most vulnerable hour.

Hi, I’m Russell Cruz!

I’m a Life Licensed Advisor based out of our Greatway Office 2820 Calgary Trail NW Unit 4 Edmonton, AB T6J 6V7.

I currently hold an LLQP license in the provinces of Alberta, Manitoba and British Columbia,

allowing me to provide professional guidance on life, health and disability benefits as well as related financial solutions across multiple jurisdictions.

I'm a member of BNI, Alberta North.

  • I’m available to you 24/7.

  • I’ll keep you updated annually and bi-annually.

  • We can do your application offline or online.

  • I’m partnered with some of the Best Rated Life Insurance Companies in Canada.

Hi, I’m Russell Cruz!

I currently hold an LLQP license in the provinces of Alberta, Manitoba and British Columbia,

allowing me to provide professional guidance on life, health and disability benefits as well as related financial solutions across multiple jurisdictions.

I'm a member of BNI, Alberta North.

I’m a Life Licensed Advisor based out of our Greatway Office location at 2820 Calgary Trail NW Unit 4 Edmonton, AB T6J 6V7

  • I’m available to you 7 days a week.

  • I’ll keep you updated annually and bi-annually.

  • We can do your application offline or online.

  • I’m partnered with some of the Best Rated Life Insurance Companies in Canada.

From Providing Care to Securing Futures:

Empowering Canadians since

2021

Protect What Matters Most Without Sacrificing Your Life to a Paycheck

Helping Entrepreneurs fast-track the growth & protection of their assets and cash flow through simple, proven financial strategies.


My Story


I’m a wife and a mom of four who deeply value time with family—and I help other moms do the same by using simple strategies that protect their time, finances and peace of mind.

As an active member of Alberta’s business and entrepreneurial community, I’m committed to helping individuals, families, and business owners achieve financial stability and long-term success.

My professional network is strengthened through:

BNI North Alberta, where I collaborate with trusted local professionals to build reliable, referral-based relationships.

Microbusiness Training Centre, where I advanced my skills in business development and client service.

Philippine Business Society of Alberta, where I proudly support and uplift Filipino-Canadian entrepreneurs.

These affiliations reflect my commitment to continuous learning, ethical practice, and providing high-quality financial guidance to the communities I serve.

Fiduciary. Integrity. Love for People.
These are my core values—and the foundation of how I serve.

What Keeps You Up at Night?
As an entrepreneur, as a parent, as someone who cares—your mind is full of “what ifs…”

“What if something happens?”
“What if it’s too late?”


But imagine a future where your family is:
Protected
from life’s unexpected challenges
Secured
with a strong, confident retirement plan
Empowered
with a legacy that lasts for generations

A future where you know—not just hope—that they will be okay.


Your Choices Shape Their Tomorrow


My role is simple:
I will show you the best options.
You choose what’s right for your family.


Don’t wait until it’s too late.
One decision today can transform their future.



Ready to Secure Your Family’s Win?

Let’s connect and get started.

Stop guessing about your family’s financial future. Save time and start protecting it—for FREE.

Executor Assistance

Personalized Investment Tool

Policy Review

Choose one to begin now and enjoy instant peace of mind today, at no cost to you!


From Providing Care to Securing Futures: Empowering Canadians since 2021

Protect What Matters Most — Without Sacrificing Your Life to a Paycheck

Helping Entrepreneurs fast-track the growth & protection of their assets and cash flow through simple, proven financial strategies.


My Story


I’m a wife and a mom of four who deeply value time with family—and I help other moms do the same by using simple strategies that protect their time, finances and peace of mind.

As an active member of Alberta’s business and entrepreneurial community, I’m committed to helping individuals, families, and business owners achieve financial stability and long-term success.

My professional network is strengthened through:

BNI North Alberta, where I collaborate with trusted local professionals to build reliable, referral-based relationships.

Microbusiness Training Centre, where I advanced my skills in business development and client service.

Philippine Business Society of Alberta, where I proudly support and uplift Filipino-Canadian entrepreneurs.

These affiliations reflect my commitment to continuous learning, ethical practice, and providing high-quality financial guidance to the communities I serve.

Fiduciary. Integrity. Love for People.
These are my core values—and the foundation of how I serve.

What Keeps You Up at Night?
As an entrepreneur, as a parent, as someone who cares—your mind is full of “what ifs…”

“What if something happens?”
“What if it’s too late?”


But imagine a future where your family is:
Protected
from life’s unexpected challenges
Secured
with a strong, confident retirement plan
Empowered
with a legacy that lasts for generations

A future where you know—not just hope—that they will be okay.


Your Choices Shape Their Tomorrow


My role is simple:
I will show you the best options.
You choose what’s right for your family.


Don’t wait until it’s too late.
One decision today can transform their future.



Ready to Secure Your Family’s Win?

Let’s connect and get started.

Stop guessing about your family’s financial future. Save time and start protecting it—for FREE.

Executor Assistance

Personalized Investment Tool

Policy Review

Choose one to begin now and enjoy instant peace of mind today, at no cost to you!


Any questions? I look

forward to hearing

from you!

I know that your time is sacred, we’ll be in touch soon! You can also visit one of our offices listed below.

We are committed to the highest standard, in terms of client confidentiality. Please be assured that I will never sell or distribute the personal information you provide.

Province of Residence

Any questions? I look

forward to hearing

from you!

I know that your time is sacred, we’ll be in touch soon! You can also visit one of our offices listed below.

We are committed to the highest standard, in terms of client confidentiality. Please be assured that I will never sell or distribute the personal information you provide.

Province of Residence

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